The four of us that make up R~A~J~E are very passionate women. If we like something then we love it, and if we dislike something then we hate it! This works for and against us! It means we embrace certain trends like there’s no tomorrow, it means we dance with a healthy helping of gusto and it means we laugh embarrassingly loudly. It does also mean however that we can’t abide cruelty.
Now before you all run away let me assure you that this post is about all things fashion, lovely, pretty smile inducing fashion. But to put a R~A~J~E spin on it I am going to talk a little about ethical fashion and list a couple of alternatives for you. Now there is not enough time or space to tell you why supporting ethical fashion is important, but in short, the fashion industry as it stands causes abundant land to turn into deserts, it provokes sexual abuse and it leads to disease, malnutrition and fatalities. On a more positive note, the fashion industry as it stands also causes extreme creativity, abundant self-expression and ceaseless beauty.
Now how you may ask can we reconcile the two? The answer? By simply considering your purchases more! You can still shop as you always have, you can still pour over magazines and make wish lists of items but maybe, if you fancy, you could try investing in pieces that will last a bit longer and hold a cherished place in your wardrobe for a bit longer. That’s right, I’m talking about good old-fashioned quality!
I admit it is impossible to shop from only ethical brands and still follow trends. What is possible however is to buy better quality clothes, made to shorter runs and with longer lead times that will last longer, age better and you can still spend every day looking like a true Vogue-ette.
Here are some brands can help you do this:
R~A~J~E (http://www.weareraje.co.uk/) We design ethical, high quality street wear. From crop tops and lace skirts to maxi dresses and cardigans. We use colourful digital print, stand out screen prints, super soft jersey and recycled lace to produce garments that we love and that will love you.
Reiss and Whistles (http://www.reiss.com/) (http://www.whistles.co.uk/) These two stylish high street labels are by no means ethical companies, but, their clothes are much better quality than other high st brands and their productive is less extensive meaning it is less outsourced and so much better controlled. They’re not perfect, but they’re a step in the right direction.
Marks and Spencer (http://www.marksandspencer.com/) This high st giant has had quite the up and down few years but their recent move to focus on quality means that they are now a good option. Two of their labels ‘Limited Collection’ and ‘Autograph’ have some genuinely lust worthy pieces this season.
Charity and Vintage shops Not to flog a dead horse but charity and vintage shop shopping is A) Frugal B) Severely ethical C) Fashion friendly.
American Apparel (http://www.americanapparel.net/) This off beat brand has been flying the flag for ethical production for a while now. Keeping their prices pretty low and producing extremely wearable jersey basics they are a firm favourite of mine.
I hope you’ve enjoyed the R~A~J~E take on merging fashion and ethics. We believe every small change makes a huge difference, so If all you do is start sewing up your jeans instead of replacing them or buying your next work shirt from American Apparel instead of H&M then that’s a step in a very good direction!