Friday, 25 April 2014

Fasion Revolution Day

Fashion Revolution Day and R~A~J~E

If you're online for more than ten minutes a day then I imagine you came across Fashion Revolution Day. If not then I would suggest visiting other sites in addition to the Femail! Anyway, yesterday marks a year since the Rana Plaza collapse in Bangladesh. As a fashion company this hurtful symptom of retail is close to our hearts and we have always maintained that for clothes to be beautiful, they can't cause harm in their making. As such our clothes are fairly traded, well-made and use the best fabric we can find - this is a process and as we approach future collections we are finding ways we can improve this further. Saying that, it's not that we're an ethical company, just a company run by people with ethics. 

Caryn Franklin, Liberty London Girl, Louis Smith, V V Brown, Thomas E. H. Brady are just a few who supported #fashionrevolutionday

Knowing our heart for fair production our contact at the lovely Calico got in touch and shared their Fashion Revolution Day story with us. It's a great example of a industry (hopefully) waking up to the impact beautiful clothes can have. 

"We wear our clothes to express ourselves and tell a story, but do we ever stop and wonder about the story of where they actually came from or who made them?

On 24th April last year, 1133 people were killed and over 2500 were injured when the Rana Plaza factory complex collapsed in Dhaka, Bangladesh. In memory of the Rana Plaza disaster victims, Fashion Revolution Day ( has been created to promote transparency across the supply chain and to encourage everybody to stop and ask for a moment: WHO MADE YOUR CLOTHES?

Raising awareness and showing their support for the very first of many Fashion Revolution Days to come, Calico PR’s creative team created a shoot using a selection of ethical and sustainable brands. From clothing to shoes, accessories and even underwear, the UK based brands show how the entire wardrobe can now be gentle on the skin, the environment and still look bang on trend!"

Featuring some of our favourite brands such as Beyond Skin this shoot gives a glimpse into the beautiful, ethical promise of what fashion's future could look like. 

Will you join the revolution?

R x

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