Monday, 8 June 2015

Style: Limited London - M&S Launch Eco Fashion Line

Marks and Spencer step up to the plate with good looking eco fashion.

The fashion world is still searching for a solution to the question: is sartorially sound, sustainable fashion possible? Whilst debate rages on, M&S have just launched Limited London, their latest hat in the eco-fashion ring.

A capsule collection of London-inspired pieces made from recycled fabrics in their Plan A factories; this is M&S' truest and bravest attempt at eco fashion yet. Not content with an organic cotton t-shirt here and some tech-fabric underwear there; this is a sticking-their-neck-out whole shebang of a collection. And I like it.

It's fun, it's got attitude, but not too much, it's bright but wearable. With it's mix and match separates, it's got it's customer and the environment at heart, as these pieces will fit seamlessly into an existing wardrobe.

The showstoppers of the collection are the red-orange skirt with an ultra-cool utilitarian chic buckle, the very easy to wear grey sleeveless blazer and my personal favourite (perfect for sipping cocktails after work) is this boxy tropical shirt. Yum.

This is by no means the answer to all the fashion industry's problems, but I salute good old M&S and say jolly good step in the right direction! Here's to more fantastic eco ranges from our favourite fashion retailers!

Discover the inspiration behind the collection in this video...

A x

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